- HUMAN
- AGENTIC
- BOT
Every visit has a tell.
Find out which visitors are people, AI agents, or bots. Use the answer in GA4, GTM, or any analytics tool. One tag, from $20 a month.
In May 2026, automated traffic passed human traffic for the first time (according to Cloudflare), and it has only increased since. Filtering out all bot traffic might mean missing two-thirds of your site's usage.
Some bots are bad and should be blocked, but some are very important. AI agents are something new: software doing a task for one real person, who may be your customer.
| What your analytics sees | Who it really was, as Telltale Bot sees it |
|---|---|
| Chrome · Windows | Claude in ChromeAgentic |
| Chrome · Linux | Meta MuseAgentic |
| Chrome · macOS | ChatGPT agentAgentic |
| Chrome · Linux | GrokAgentic |
| Chrome · Windows | PuppeteerBot |
| Chrome · Windows | Automated Browser (from a scraping farm) Bot |
| Safari · iPhone | A personHuman |
Three verdicts
Human
A person, using their own browser.
Agentic
An AI agent acting for one person, on a task that person asked for. Named when we can tell which one.
Bot
Crawlers, scrapers, headless browsers and other automation running on its own.
What it's for
We identify. You decide.
Telltale Bot is bot and AI agent detection for analytics and marketing teams. It doesn't block or challenge anyone: nobody gets a CAPTCHA, and nothing breaks for a person we got wrong. What you do with the verdict is up to you.
Cleaner numbers
Segment or filter bots and agents in GA4 and your other tools, and keep them out of ad audiences and conversions. The visitor's network (ISP, VPN or proxy, location by IP) can come with the verdict too, with no separate IP lookup service to pay for.
Click fraud review
Every paid click and UTM landing, judged by who the visitor turned out to be: bots by ad platform and campaign, repeat clickers, and click IDs that came back from more than one visitor.
Account sharing and automation
For sites with logins: members whose accounts are driven by bots or agents, and accounts used on several devices on different networks at once, with the details your support team needs to make the case.
Add-ons are free while we're in beta. Pricing
How it works
One tag is the whole install.
- 1Paste it inDirectly in your pages or through a tag manager. No server software to install and no proxy in front of your site. You can also run it from a hostname on your own domain.
- 2We check every browser visitOur script looks at the browser and how it is being used, and our server adds what it sees of the connection. Visitors that never run JavaScript, such as most crawlers, are out of its reach.
- 3Use the verdictIt arrives on the page within a moment, in your
dataLayer, where GA4, Google Tag Manager and your ad tags can use it. Every visit also shows up in your reports.
{
"event": "telltale.verdict",
"telltale": {
"actor": "agentic",
"agentId": "claude-app",
"confidence": "high",
"declared": true
}
}
That is the default: the verdict with the agent ID and confidence. You can add the agent's name, the visitor's ISP and connection type, VPN or proxy, location by IP, and browser and device.
Your reports
See it with sample data.
Want to see it in action? We have a live demo! The data is synthetic, but it flows through the same judging algorithms and interface as real traffic does.
Bot detection
Bots have learned to look like people. We look closer.
Many smart bots today claim to be an ordinary Chrome, so the user agent alone misses them. Tools like Google Analytics that rely on User-Agent lists are easily fooled, and frequently out of date. We check the full picture: how the browser is set up, how it behaves and where it's coming from. Our detection model is based on 50+ signals, and generally bases its verdicts on more than one signal.
Headless and driven browsers
Real browsers run by a script, with or without a window.
Playwright · Puppeteer · Selenium
Disguised browsers
Automation that claims to be an ordinary Chrome or Safari.
Stealth plugins · antidetect browsers · spoofed user agents
Scrapers and farms
Many visitors that are really one operation, each looking like a new person.
Scraping proxy services · residential proxies · rotating IPs
Crawlers that say who they are
Named, with who runs them and what they are for.
Googlebot · bingbot · Applebot · AhrefsBot · Meta-ExternalAgent
AI agent detection
AI agents in the browser, in apps and in the cloud.
An AI agent acts for one person, on a task that person asked for. Whereas a crawler collecting pages for search or AI training is a bot, even when an AI model steers it. By our definition, agentic traffic is only labeled "agentic" when we know that it was coming from an agentic browser.
In the person's own browser
An extension or the browser's own assistant takes over the tab.
In an app's built-in browser
The browser inside an assistant's desktop app.
On the AI company's servers
A cloud browser the assistant drives for the person.